by Matthew Evans | Nov 28, 2023 | Biz Practices, Community, Strategy, Tools
“Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.” – Amy Pascal of Sony Pictures Entertainment Is my brand both healthy and effective? Do the core values behind my brand speak...
by Matthew Evans | Nov 14, 2023 | Community, Strategy, Tools
The leaves have changed colors and have begun falling. The air is brisker and winter clothes are now down from the attic. It’s that time of year. A time for Thanksgiving and celebrations with family and friends. With the changing of seasons entrepreneurs and community...
by Matthew Evans | Nov 7, 2023 | Strategy
Do you remember when Facebook went down earlier this year? In June and October, the social media giant’s platform was out of commission and affected thousands of users. For some people who just use Facebook to see photos of family and friends, this outage wasn’t a big...